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Can you give us a little background on how this project started and the approach you took with cleatus fox robot twitter icons Around four years ago we were approached by Fox Sports to rebrand all their information graphics for television. This would include all their sports graphics, including Nascar. This all made sense to me, fully knowing that sports graphics needed a facelift.
What I was not prepared for is that they were looking for a cleatus fox robot twitter icons, modern, typographic, timeless look. I specifically remember asking them about them about their brief because I was sure cleatus fox robot twitter icons were thinking just a small step towards the clean side, like clean up the bevels or something. They were very specific about wanting something that would look good a decade later, something that would stand the test of time, a look totally different from what they had.
Clean typography, easy to read, interesting, bold, etc. It was exciting to think of seeing some grid systems in use with clean sans, simple colors, etc when you watched sports. Sounded like something that would make me almost want to watch sports again. The first thing I did was draw out grids and had a lot of issues with trying to figure it out what was needed and the Cleatus fox robot twitter icons zones, etc.
I work with grids a lot different than most, more loose. From there I remember just working on some clean and typographic layouts. In the back of my mind, I always cleatus fox robot twitter icons like I was making it too accessible for the general population.
So after developing a grid cleatus fox robot twitter icons base some of cleatus fox robot twitter icons typographic elements on, what did you do? What was the rest of your process like? I specifically remember doing a simple Swiss typographic layout and staring at it for a while. It was so foreign to me and still is. Almost like two things that have never been married before, then you add the sports element into it and it just was uncomfortable, but amazing.
Normally I work and think at the same time, but I remember pondering about it a cleatus fox robot twitter icons and staring at simple type over a screen capture of the football field. What gets me still to this day is what if they really DID want to go that far?
It would be unfathomable. What I am showing was the result of the first and some of the second round. I know we kept trying to come up with something familiar with how the data functioned, but putting it on a grid with solid colors. So stripping down the look and using color and form to break sections apart, but not too much. It was a big curve to learn how the data worked, and trying how to think how it could work better. What if they want to feature a player or talk about another game going on at the same time?
How do you show that with the info that you have designed? What you see is the result of those considerations. It was a lot to wrap your head around. And when you started presenting your work, how was it received? Did they pull back from the brief or encourage you to keep going in that direction? This is where my memory gets a little foggy on their tone.
Things that we felt were clean and simple, yet had some commercial appeal to it. I am positive they asked for a three dimensional element to the work. They did not ask for us to keep going the simple route because of the look of the next round. We tried doing some faux 3D and that actually had some appealing outcomes, but was always distracting to the information.
This is the main thing that always made me scratch my head because I would turn on the TV, stand back, and I could never see the stats because of all the noise around the information.
Besides that, you have to fight for every pixel, so why not make it simple? I saw some clips of their college football this year and they made some major improvements over the previous years, but my eyes still freak out trying to read the information.
It seems to me, that it makes the image of the game-play even more compelling and readable. Yeah, I think so too. I never got to explore things like color systems and how it would all work on a minimal level.
You could do simple bars that would just show, score, time, and logo. That is all you would need… seems simple to me. Ah, changing the scale! That seems like a great idea.
Simple, but it would be very effective. Were there any other ideas that you explored in presenting the game information in a clean, minimal way?
I tried one idea that represented the players as dots on the field to show how a play functioned. Or put little icons over their heads as they ran the play.
That is what I tried to do through the whole project, reduce it down to the cleatus fox robot twitter icons elements. At the time we did the project, they were just doing things like making lines on the field in perspective, etc.
We also did stat screens too. Those were after the project went in another direction so they were not in this vision. I thought how amazing would it be to have a live portrait on a solid color or logo in the background with some simple text below it showing stats? Sounds really cool, but I can see how this is really miles away from conventional sports graphics. And after you did these explorations, in Fox went on to introduce Cleatus the Fox Sports robotintroducing a whole other level of complexity to the broadcast of NFL games.
How do you think their current on-screen graphics work now? I appreciate that you brought this up. What we did cleatus fox robot twitter icons galaxies away from what they had at the time and where they went that next season.
I wonder if there was a small uprising at FOX at the time to try and go away from what they were seeing internally, a push to go to Cleatus.
I have a different vision than most people. Personally, I love to push graphic design and have my whole career. There is an insatiable hunger for aesthetics over content, even in the news, so how do you expect sports to be a beacon of light?
On that note, they did clean up their information graphics dramatically in the last 4 years and I would like to think that we played a small part in that. I cleatus fox robot twitter icons noticed the use of Avant Garde as well on Fox News, which seems so wrong to me personally.
Thanks so much for the insight on this project and your process. And good luck with the new solo studio! Join the Motionographer Patreon campaign today!