Special Issue on “Blockchain and Communication Networks”

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Advanced Analytics Leverage blockchain information and communication to develop new products and services. Internet of Things New growth opportunities for enterprises.

Big Data Analytics Valid and detailed results. Big Data Platform Big data technology based on platform-as-a-service. Enterprise Cloud How to successfully master the transformation to the cloud. Big Data and the Cloud Big data needs a reliable cloud computing foundation.

Cloud Integration Center A joint platform covering both self-managed and managed services. Open Telekom Cloud Public cloud made in Germany. DSI vCloud Easy introduction to cloud sourcing. Security Data protection and IT security in the cloud. Workplace Transformation From a desk to the digital workplace. Dynamic Workplace Mobile working for increasing productivity. Dynamic Services for Unified Communications All channels blockchain information and communication one surface.

Dynamic Services for Collaboration Business collaboration from the cloud. Future-proof networks Standardized and harmonized networks. Data center LAN Managed networks for data centers.

Data encryption Active protection against malicious code. Enterprise Security Highly secure end-to-end blockchain information and communication. Mobile Security All-round protection for business processes. Magenta Security Consulting, early detection and response in an emergency.

Security consulting IT risk management as part of your IT strategy. Security engineering Developing highly secure software systems. Mobile Encryption App Encryption of smartphone calls and text messages.

Managed Firewall Services for enterprises Protection from online attacks. Security Evaluation and Testing Verified security — recognized worldwide. Magenta Security consulting packages Safety concept with comprehensive approach. Public Safety Improve public safety by deploying state-of-the-art technology. High-performance computing Excellent research requires both connectivity and processing power. Smart road charging systems Smart road charging systems for diverse road types.

Electronic records management based on Microsoft SharePoint. Scientific computing Tailored solutions for research and education. Satellic Tolling Platform Automatic data capture road charging according to usage.

Board of Management T-Systems International. Corporate Governance with our Customers. Corporate Governance with our Partners. A blockchain is a decentralized database which makes sharing information more secure and transparent. Numerous sectors can benefit from this. The future of secure digital communication begins in Rotterdam: In order to achieve this goal, the Port of Rotterdam is taking part in an initiative which involves trialling solutions for tracking container freight more transparently, reliably and cheaply.

The solution is based on blockchain technology. If a blockchain information and communication arrives at the port half an hour early, it was virtually impossible for a truck driver who is to unload it to react to the change in schedule. This results in wasted time and financial losses. With blockchain technology, freight consignments can be tracked in real time along the entire supply chain.

Although transport route monitoring is not new, there are often gaps. And not all parties involved in the logistics process have access to it. Not so with blockchain: Blockchain technology came to international prominence in connection with Bitcoin — a digital currency which serves as an intermediary to allow financial transactions without a bank. However, blockchain can be used for any type of information.

The innovative concept behind this technology: The transactions are processed peer-to-peer, i. To a certain extent, these nodes act as witnesses who certify the transaction. A blockchain information and communication intermediary body is then obsolete. The fact that there is no central database server which can be manipulated by hackers makes the technology very secure. And blockchain information and communication changes made to an individual node are blockchain information and communication obvious.

However, decentralized storage is blockchain information and communication one aspect which guarantees the security and transparency of blockchain. The information is bundled together in blocks that are linked together like the pearls in a necklace. An individual block contains not only the checksum for the previous block but also the checksum for the entire chain. All previous transactions are therefore documented in the blockchain — and individual items cannot be changed without this being noticed.

The decentralized system blockchain information and communication the permanently available transaction history make blockchain a highly secure technology which automatically wins trust. Security and transparency are key arguments in favor of blockchain.

It is hardly surprising that the Port of Rotterdam is not the only company with such plans. Companies such as Maersk are also trialing blockchain solutions for shipping logistics.

Although the corporate consultancy company PwC believes that the new technology is predestined for the logistics sector, it points out that other sectors could benefit too. From the financial world to the energy sector, blockchain technology is helping to revolutionize numerous different sectors.

This is also demonstrated by the large number of start-ups that are developing blockchain-based applications. German and international universities are also stepping up research into the new technology. Marco Iansiti and Karim R. Lakhani, Professors of Business Management at the Harvard Business School, have developed a model which helps managers to answer this and similar questions.

They recommend starting small and gradually building blockchain information and communication the necessary knowledge for larger projects. And these projects will not be long in coming: Blockchain information and communication fact that blockchain technology is so versatile is without doubt one of the reasons why the outlook is so promising. Smart contracts would be one application. These are digital purchase contracts with tangible effects on the analog world. If a condition set out in the contract is not met, a corresponding measure automatically comes into force.

For example, a forgotten installment payment could blockchain information and communication a car purchased with finance to a standstill.

The idea of smart contracts is not new. Thanks to blockchain, however, such contracts can be handled much more efficiently and trustingly. Human checks blockchain information and communication no longer required and the application of contractual conditions cannot be manipulated.

As a study carried out by the corporate consultancy company PwC on behalf of consumers' association of North Rhine-Westphalia and a survey conducted by the German Energy Agency show, blockchain technology is a major topic in the energy sector too. One possible scenario would be users who produce and sell electricity from renewable sources themselves — without having to involve an electricity company. In this case, blockchain guarantees transparent, quick blockchain information and communication.

In New York, there is already a pilot project where users do exactly this with their surplus solar energy. Spotify, the market leader for music streaming, is also looking to capitalize on the new technology and blockchain information and communication a blockchain start-up in April This will give composers and copyright holders greater certainty: The musicians will then receive any fees due straight from users — record companies, music agencies or banks are no longer needed.

While the list of possible applications continues to grow, the blockchain test phase in Rotterdam is entering its second year. What is more, the port company and the city authorities recently established a BlockLab blockchain information and communication order to carry out even more research into blockchain solutions.

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Blockchain and cryptocurrency will grow together, despite being based on new, more advanced relationships and paradigms. The world of ICO s itself will probably grow not as much in quantity but rather in quality and feasibility of the presented projects.

We have heard about many different possibilities regarding the use of blockchains: In this article, I will try to apply the concept of blockchain to corporate communication. Blockchain will bring immediate trust and measurability to a transaction not just economic, of course with an extra reward for those taking part in the transaction itself. Everything would go from the micro to the macro dimension. In a communication process, in a flow of information, Blockchains could be engaged to the base of the process itself:.

We might be the participants of "communication transactions" where the sender, the media used and the same receiver would be "validated" by peers on the chain. And each one of them would be rewarded in the same moment they start taking part in the transaction, in the process of communication.

If we think about the publishing industry, the press, traditional and social media, blockchain could mean a strong decrease in fake news, a strong qualification of sources, a commitment from receivers in order not to spread misleading news or uncertain sources. In a proactive sense, it could imply a higher quality of user-generated content , having the possibility to monetize one's own contribution immediately.

The concept of web 2. Let's try to think of a new web, a web 3. How much more reliable could communication flows become within that specific chain?

Think about tourism reviews on products and services. The same browsing experience on the Web can be modified, by looking both at content and online advertising, as it is already happening at the embryonic level with the concept of Basic Attention Token and the resulting possibility of monetizing online activities of users, impressions, click throughs via cryptocurrency, based on a much stronger and more targeted engagement.

In addition, if we look at marketing and corporate communication activities, we might wonder what would be the impact of monetizing feedback from the user, based on a validating community formed by the company and its customers. Companies could benefit both from the advantages of the blockchain and the direct issue of currency linked to a certain chain. What is happening these days with Telegram and other ICOs could be the near future in many situations.

What could Amazon do, for example? The role of companies would change on several levels: The same concept could be applied to corporate incentive plans and to the issue of stock options. It is not a simple matter of dividends but rather of the value that the corporate crypto can acquire on the market compared to the others. As we can see, there are a lot of important challenges for digital marketing! In corporate communication, the role of the blockchain could be very useful, for example, to validate news communicated to the outside world.

Let's think about the impact that a press release could have if it was validated by a blockchain which could be private and highly qualified for investors and stakeholders of a company , perhaps a publicly-traded one. In the internal communication of large corporate companies, as well as in communication with its commercial and sales networks, a blockchain could significantly improve communication flows by working on the aspects of process security and privacy.

We are facing an important change in paradigms, which will certainly offer innovative and potentially disruptive projects in many areas of marketing, digital and corporate communication. At the same time, the extreme fragmentation and volatility of the crypto market, together with new potential regulatory interventions made by governments, will have to make see reason on possible limits and distorted uses.

What will really make the difference are the correct spread of knowledge and the optimal management of the best practices that will be introduced little by little. Franco Giacomozzi is head of communications at Edmund Mach Foundation, an agri-food scientific institute, where he is responsible for internal and external communications, press and media relations, web, intranet and social media. Skip to main content.

Blog Latest news and discussions on recent developments in communications and public relations. Blockchain and corporate communication. In a communication process, in a flow of information, Blockchains could be engaged to the base of the process itself: How many possible fields of application are there in corporate communication? Media, advertising If we think about the publishing industry, the press, traditional and social media, blockchain could mean a strong decrease in fake news, a strong qualification of sources, a commitment from receivers in order not to spread misleading news or uncertain sources.

Digital marketing In addition, if we look at marketing and corporate communication activities, we might wonder what would be the impact of monetizing feedback from the user, based on a validating community formed by the company and its customers.

Communication and PR In corporate communication, the role of the blockchain could be very useful, for example, to validate news communicated to the outside world.

As communication professionals, we must be ready to take up the challenge! Back to all articles.